Team
Leading a team of more than twenty, and the skills behind the work.
01 Where I lead
Head of Marketing, Surgence Labs
Head of Marketing and senior strategist. I manage a team of more than 20 across multi-client GTM, content operations and campaign work.
Nine years in marketing, five of them in Web3. The work covers go-to-market planning, the campaigns that run it, and the community and creator programmes behind each launch.
I hire for judgement first: people who can take a brief, find the real problem, and ship the next step without waiting to be told.
02 Skills
What I bring
Strategy
- Go-to-market planning
- Positioning and narrative
- Token launch strategy
- Competitive research
Campaigns
- Campaign planning and execution
- Quests and viral loops
- Ambassador and creator programmes
- KOL and partner outreach
Content and creative
- Brand identity and guidelines
- Video and motion
- Social on X, LinkedIn, Instagram
- SEO and GEO
Community
- Discord and Telegram
- Trading competitions
- Community operations
Management
- Teams of 20+
- Multi-client delivery
- Weekly reporting
Exploring
- AI-assisted workflows
- Brand-specific agents for copy, strategy and research