Campaigns
Quests, sprints, launches and viral loops, from brief to measured result.
01 Selected campaigns
Filed by status
ExecutedNEW
ADI Predictstreet: World Cup Sprint
A 39-day quest with a PS Card SBT, leaderboard and a tournament prize structure, anchored to the FIFA World Cup. Ran alongside daily matchday content in a locked brand voice, plus a ticket giveaway.
Strategy
DAC: Conviction Sprint and ambassador programme
A staking flash campaign, and a two-track ambassador programme (Discord community and outbound creators) built to run before the token launch.
Strategy
FC Barcelona: Barça Banc pre-registration
‘Are You The Ultimate Barça Fan?’: a pre-registration viral loop aimed at LatAm, timed to the World Cup kickoff.
Strategy
Token2049 Singapore
Global brand takeover with exchange partners, an affiliate and KOL network, regional meetups, a countdown series and an ‘Earn Your Way In’ mechanic.
Pitch
Coinbase India: ONCHAIN
A campaign built around a character-led AI persona, with X and Instagram playbooks.
02 Process
How a campaign runs
Brief and audit
What the product needs, where the audience already is, and what competitors own.
Mechanic
The hook: a quest, sprint, loop or countdown that gives people a reason to act.
Build
Narrative, assets, channel plan, creators and the tracker that runs the work.
Launch and iterate
Daily tracking, a weekly review, and the changes the numbers call for.