Karsha
Marketing for Web3 that ships, from testnet to token launch.
9
years in marketing
5
years in Web3
185K+
users reached in the ADI Predictstreet campaign
20+
people managed at Surgence Labs
01 About
Strategy, then execution, end to end.
Karsha leads marketing at Surgence Labs, a go-to-market agency. The team runs multi-client GTM, content operations and campaigns, and the work spans everything from a narrative to a launch mechanic to the channel plan behind it.
Over nine years in marketing, five of them in Web3, the work has covered testnet narratives, token launches, prediction-market campaigns, exchange trading competitions and creator-led communities.
The method is the same each time: start from what the product needs, pick the mechanic that gives people a reason to act, then measure weekly and change what isn't working.
The launch is the sequence, not the single day.
02 Selected work
Recent projects
Product marketing
DAC Quantum Chain
Testnet to mainnet to token launch: narrative, token strategy, testnet identity and the partner pipeline.
CampaignNEW
ADI Predictstreet: World Cup Sprint
A 39-day quest with a leaderboard and matchday content, anchored to the FIFA World Cup.
Go-to-marketNEW
DDSC: dirham stablecoin
GTM for a UAE dirham-backed stablecoin: narrative, channel plan, SEO and creator activation.
Trading competitions
Bybit and Binance
Trading competition campaigns and community growth across two exchanges.
03 Work with me
Ad hoc marketing advisory
Go-to-market and marketing, through Surgence Labs
Launch planning, campaign design, content operations and creator activation.
Start with a one-off session on a launch, a positioning problem or a campaign audit. Go deeper if it's useful.
Email to start →say hello.
hello@karsha.io