Product
Narrative, token launches and the systems that make a product land.
01 DAC Quantum Chain
Testnet to mainnet to token launch
End-to-end product marketing and design across testnet, mainnet and token launch.
- Testnet-to-mainnet migration strategy, Inception to Interstellar.
- Token launch strategy: DACT ERC-20, 1B fixed supply, 1% public float.
- Three technical narrative pillars: Barkhausen effect, Entropy-Padded Transactions, Proof of Quantum Work on D-Wave.
- Testnet identity system: Q-Chip, Keycard, Phantom ID, a five-tier role progression and two in-game currencies.
- Campaign identity and design for the testnet phase.
- Partnership tracker for the Interstellar campaign, from outreach to live.
02 DDSC
GTM for a dirham stablecoin
Go-to-market strategy for a UAE dirham-backed stablecoin, written for a regulated, institutional audience.
- Narrative and messaging for a senior fintech audience: institutional tone, no speculation.
- Three-month GTM programme across narrative, social, design and motion, long-form SEO and GEO, press and creator activation.
- Channel plan across LinkedIn, X, Instagram, Telegram and Discord.
- Discord launch built UAE-first, then global.
- Positioning against regional stablecoin competitors.
03 Approach
How I launch a product
01
Position
Who it is for, why now, and what it is up against.
02
Narrative
Three pillars the whole team can say the same way.
03
Launch systems
Channel plan, creator and community activation, and the tracker that runs it.
04
Measure
A weekly review of what moved and what changes next.